2페이지 내용 : Hallyu White Paper, 2018 Contents 1 Introduction to the Hallyu The Korean Wave White Paper, 2018 3 2 Hallyu, Again at the starting point 29 1 Hallyu and the social imaginary in the age of digital technology Yongjin Won Professor, Sogang University, Department of Communication 30 2   Efcacy of Hallyubeyond industry, beyond superpower Doobo Shim Professor, Sungshin Women’s University, Department of Media Communication 58 3 Universality and particularity of K-pop as a glocal culture Sujeong Kim Professor, Chungnam National University, Department of Journalism and Communication Studies 76 4 New media and K-pop Mi-yeon Kim Director of the Kakao 1theK Studio Seok-jeong Kwon Kakao M PD 128 5 Q&A about Hallyu, the Second Story IntervieweeJong-hwan Do Poet and politician; member of the National Assembly; former Minister of Culture, Sports and Tourism InterviewerAh-young Kim KOFICE research team159